In recent years, consumers have become more conscious about where their clothes come from and how they are made. This growing awareness has increased the demand for transparency, ethical labour practices, and environmentally responsible production. Good On You has emerged as one of the most reliable platforms helping shoppers make informed and responsible fashion choices.
Good On You is an independent fashion rating system that evaluates clothing brands based on their social and environmental impact. Instead of relying on marketing claims, it uses detailed research and data to assess how brands perform across key sustainability areas. This makes it easier for consumers to support fashion labels that genuinely care about people, the planet, and animals.
How Good On You Rates Fashion Brands
The Good On You rating system is built on three core pillars: people, planet, and animals. Each brand is carefully assessed using publicly available information, certifications, and reports to ensure accuracy and fairness.
Under the people pillar, Good On You examines labour conditions throughout the supply chain. This includes fair wages, worker safety, the absence of child or forced labour, and respect for workers’ rights, such as freedom of association.
The planet pillar focuses on environmental responsibility. Brands are evaluated on their use of sustainable materials, energy consumption, carbon emissions, water management, and chemical safety. Companies that actively reduce waste and pollution receive higher ratings.
The animals pillar looks at the use of animal-derived materials like leather, wool, fur, and down. Brands that avoid animal products or use ethical and certified alternatives score better, with fully vegan brands receiving the highest recognition.
Why Good On You Matters for Conscious Shoppers
Choosing ethical fashion can be confusing, especially with so much greenwashing in the industry. Good On You simplifies this process by offering clear and easy-to-understand ratings such as “Great,” “Good,” “It’s a Start,” or “Avoid.” This empowers consumers to align their shopping habits with their values.
By using Good On You, shoppers can support brands that promote fair working conditions, reduce environmental harm, and respect animal welfare. Over time, this collective effort encourages the fashion industry to move toward a more sustainable and ethical future.
